Today's study is live

Study the people who build the best funnels.

Nick Theriot, Alex Cooper, Jeremy Haynes, Daniel Fazio, Nathan May, Jacob Donnelly, Tyler Denk, Dan Oshinsky, Barry Hott, Cody Plofker, Ash Melwani and Sarah Levinger, boiled down to one piece a day, three questions and a few flashcards. Made for the TFM team.

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Nick TheriotAlex CooperJeremy HaynesDaniel FazioNathan MayJacob DonnellyTyler DenkDan OshinskyBarry HottCody PlofkerAsh MelwaniSarah Levinger

12 creators tracked daily
YouTube, blogs, newsletters, X and LinkedIn

Today’s study18 min
Nick Theriot
$30k/day Facebook Ads Campaign Structure
Flashcard

Show rate dropping? First lever to pull

Your streak
🔥 12 days

A client's webinar funnel books calls but few show up. Where do you look first?

Rewrite the ad hooks
✓Confirmation page + reminders
Raise the ad budget
+10 XP
277videos · 186h
410articles + newsletters
3,815X + LinkedIn posts
5,134flashcards
14topics

How a day works

1

One piece, picked for us

Every morning a new video or article is chosen for what it teaches about our clients: newsletters, finpub, lead gen and paid social.

2

Three questions

Two to check you got the idea, and one client scenario where you have to use it. Right answers earn XP.

3

Flashcards that come back

Spaced repetition brings each card back right before you'd forget it. Keep the streak alive and climb from Rookie to Legend.

Funnels & landing pages✦VSLs & webinars✦Offers & pricing✦Info products & coaching✦Financial publishing & newsletters✦Lead gen & B2B acquisition✦Media buying✦Creative strategy & hooks✦Copywriting & messaging✦Email & nurture✦Sales & closing✦Tracking & analytics✦Agency & business ops✦AI & tools✦Funnels & landing pages✦VSLs & webinars✦Offers & pricing✦Info products & coaching✦Financial publishing & newsletters✦Lead gen & B2B acquisition✦Media buying✦Creative strategy & hooks✦Copywriting & messaging✦Email & nurture✦Sales & closing✦Tracking & analytics✦Agency & business ops✦AI & tools✦
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Nick TheriotThese are the most Scalable Facebook ads in 2026 (here's why)
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